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Navigating the Google Ad Grant Non-Discrimination Clause as a Church

Understand the Google Ad Grant non-discrimination clause and find balance between ministry convictions and grant requirements.

Updated January 23, 2026
Navigating the Google Ad Grant Non-Discrimination Clause as a Church

For many church leaders, the Google Ad Grant is an incredible tool for reaching new people and expanding their ministry’s digital presence. However, there’s one part of the application process that often gives pause: the non-discrimination clause. Specifically, Google asks grant recipients to affirm that they will not discriminate based on sexual orientation in their hiring practices.

If you’re like me, this clause might initially feel like a sticking point. As church leaders, we want to operate with integrity and remain faithful to biblical principles. So how do we reconcile this requirement with our convictions? Let me share how I came to terms with it and how I’ve explained it to others in ministry.

Understanding the Categories

Understanding the Categories

When it comes to the topic of homosexuality, I’ve found it helpful to think about it in three categories:

  1. Homosexual Acts – The Bible clearly speaks against homosexual behavior. There’s no need for further elaboration here.
  2. Homosexual Identity – This refers to someone who identifies as part of the LGBTQ+ community, whether or not they engage in homosexual acts. As evangelical Christians, we generally take issue with this as well.
  3. Homosexual Orientation – This describes someone who experiences same-sex attraction but may not act on those desires.

The key question Google’s clause raises, in my view, relates to category #3. Here’s why.

Living Under Biblical Authority

In my own church, we have members who have openly shared that they struggle with same-sex attraction. They’ve chosen to live celibate lives, submitting their desires to Christ and striving to live according to biblical sexual ethics. These individuals are fully involved in our church community, even serving in leadership roles.

The world might call this “homosexual orientation,” but we see it differently. We understand it as part of the old sin nature that all believers are called to bring under submission to Christ. Importantly, we don’t require God to change someone’s attractions for them to serve or lead in our church. What matters is their commitment to live in obedience to God’s Word.

Affirming the Clause with Integrity

With this understanding, I felt confident affirming that our church does not discriminate based on sexual orientation. We invite people of all sexual orientations to bring their lives, including their sexuality, under the authority of Jesus. This is a consistent application of our belief that all people are sinners in need of grace and transformation.

A Tool for Ministry

The reality is that the Google Ad Grant has been an incredible resource for our church. It has helped us reach countless new visitors and share the Gospel with more people than ever before. For me, agreeing to this clause wasn’t about compromising biblical principles but about understanding how it aligns with our mission to reach people where they are and invite them into a transformative relationship with Christ. The non-discrimination clause is just one part of Google’s broader compliance requirements that all grant recipients must follow.

A Word of Encouragement

A Word of Encouragement

If you’re wrestling with this decision, I understand. It’s not a light matter. But I encourage you to prayerfully consider how this framework might help you navigate the non-discrimination clause with both integrity and clarity. The opportunity to reach more people with the Gospel is worth thoughtful engagement with this issue.

As always, I’m here to share my experience and answer any questions you might have. Let’s continue striving to honor God in every aspect of our ministry, even in the challenging decisions.

If you’re ready to move forward with the grant, make sure your church meets the eligibility requirements first. And if you’d like expert help navigating the entire process, our Google Grant management team has helped hundreds of churches get approved and stay compliant.

God bless.

Frequently Asked Questions

What does the Google Ad Grant non-discrimination clause require?

Google asks grant recipients to affirm they won’t discriminate based on sexual orientation in their hiring practices. It’s part of the broader compliance requirements every grant recipient agrees to during the application. For many church leaders this is the one part of the process that gives pause, because they want to honor both grant requirements and biblical convictions.

Can a church affirm the clause without compromising biblical convictions?

I believe it can, and our church did. It helps to separate the issue into three categories: homosexual acts, homosexual identity, and homosexual orientation. The clause really speaks to the third, orientation, meaning same-sex attraction someone may not act on. We invite people of every orientation to bring their whole lives, including their sexuality, under the authority of Jesus, which is a consistent application of believing all people are sinners in need of grace.

Does affirming the clause mean changing our hiring or leadership standards?

In our experience, no. We have members who openly struggle with same-sex attraction, have chosen celibacy, submit their desires to Christ, and serve in leadership. We don’t require God to remove someone’s attractions before they can serve; what matters is their commitment to live in obedience to God’s Word. The clause didn’t force us to lower our biblical standard, it fit within how we already understand sin and submission to Christ.

Is the Google Ad Grant worth wrestling with this clause?

For our church, yes. The grant has helped us reach countless new visitors and share the Gospel with more people than ever before. Agreeing to the clause wasn’t about compromising principles but about understanding how it aligns with the mission to reach people where they are. The chance to reach more people with the Gospel is worth thoughtful, prayerful engagement with the issue.

What should a church do if it's still wrestling with the decision?

Take it seriously and pray it through; this isn’t a light matter. Consider the three-category framework, talk it over with your leadership, and decide with both integrity and clarity. If you decide to move forward, confirm your church meets the eligibility requirements first, then build your campaigns. If you’d like help navigating the whole process, our Google Grant management team has guided hundreds of churches through approval and compliance.

More Resources on the Google Grant

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Thomas Costello, Founder & CEO of REACHRIGHT church marketing agency
Thomas Costello

Founder & CEO of REACHRIGHT. Executive Pastor at New Hope Hawaii Kai. 20+ years of church leadership across 4 states, now helping 800+ churches reach the people searching for them online.

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