Practical conversations about church marketing, digital ministry, and reaching your community online.
We put ten of the most repeated pieces of church growth advice through a three-tier ranking. Some of it holds up better than you'd expect, and some of it should have been retired a decade ago.
93% of church leaders are already using or exploring AI, and teams doing it well are reclaiming 5 to 10 hours a week. Here are the three workflows actually working at a real church — and the one thing you should never hand off.
75% of visitors judge a church's credibility on its website alone, and 61% leave if they can't find what they need in five seconds. Here are the five things the best church websites in 2026 all do — and most churches don't.
TikTok has 1.5 billion monthly users and is the least saturated major platform for church content right now — only 34 of the 100 most influential churches are on it. Here's what actually works there in 2026, and where TikTok belongs on your priority list.
60% of Protestant churches are plateaued or declining, and only 8% of pastors are extremely satisfied with their discipleship process. Here are five things growing churches have deliberately stopped doing — and what they're doing with the time and money they got back.
Only 10–20% of first-time guests come back without intentional follow-up. Here's what a broken church follow-up system looks like, the three-part framework that fixes it, and the exact math that makes it the highest-leverage thing your church can improve.
Church SEO isn't the keyword-stuffing game it used to be. In 2026 it's your Google Business Profile, AI search, social search, and reviews — here are the six new rules that decide whether people find your church.
Most churches hand social media to whoever has free time — an intern, a volunteer, the pastor's kid. Here's why that quietly costs you, and what it actually takes to treat the role seriously at your size and budget.
Most churches have a social media account. Very few have a strategy. Here's the exact playbook winning churches are running right now — from posting consistency to sermon-fueled carousels to why you should measure reach, not followers.
Every software company is slapping 'AI' on their product right now — but the letters A and I don't make a tool valuable to a pastor. Here's which AI tools actually save churches time, which ones just create more slop, and where the ethical line sits.
Every year brings a new social media trend churches are told they have to be doing. We rank the big ones for 2026 — short-form video, YouTube, AI content, personal branding and more — into what's hot, what's worth a shot, and what to skip.
Gen Z attenders show up more often than any other generation — yet most churches are still chasing them with tactics that quietly push them away. Here's what actually draws young people in, straight from a Gen Z member of our team.
