You had visitors last Sunday. Most won't be back.
Not because the sermon was bad. Not because people were unfriendly. Because nobody sent a follow-up. These six copy-and-paste messages cover the nine days that decide whether a guest comes back.
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Hear What Other Pastors Are Saying
Chris Binion, Lead Pastor, Encounter Church, Fate, TX
Nine days. Six touches.
Every word already written.
Thank-You Text
From the pastor by 5 PM Sunday, with one question that invites a reply
Survey Email
Asks what they thought. Humble, low-stakes, and the P.S. does the work
Handwritten Card
Real mail from a real person. Lands midweek on the kitchen counter
Come-Back Invitation
Lands Thursday, right when families plan the weekend. "Come find me"
Saturday Nudge
A light tap on the shoulder the night before the decision gets made
Next-Step Invitation
Answers "how do I get connected?" with a named event and a date
Thank-You Text
From the pastor by 5 PM Sunday, with one question that invites a reply.
Survey Email
Asks what they thought. Humble, low-stakes, and the P.S. does the work.
Handwritten Card
Real mail from a real person. Lands midweek on the kitchen counter.
Come-Back Invitation
Lands Thursday, right when families plan the weekend. "Come find me."
Saturday Nudge
A light tap on the shoulder the night before the decision gets made.
Next-Step Invitation
Answers "how do I get connected?" with a named event and a date.
Plus the playbooks around the sequence
Retention research: Gary L. McIntosh, Beyond the First Visit
"We used to get like 5 new people a month. In the last 3 weeks we have had nearly 30 new people!"
Ryan Keller
Your visitors from last Sunday? They're already forgetting.
You've got - days until Sunday.
One text this week could be the difference between "nice visit" and "I'll be back." Setup takes 10 minutes. The templates are free.
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