Sandals Church

Sandals Church is a multi-site church based in Riverside, California, founded in 1997 when Matt Brown and his wife Tammy started meeting with eight people in their living room. The church grew around a single idea, being real with yourself, God, and others, and that authenticity message became its calling card. Sandals now counts roughly 11,000 in weekly attendance across about 15 campuses in Southern California, and Brown remains the lead pastor nearly three decades in.

Sandals Church reaches a combined 562,447 followers across three platforms, and the distribution is lopsided by design. YouTube dominates at 504,000 subscribers on @sandalschurch, which grew 48.24 percent over the past year. Instagram adds 35,447 followers on a verified account, and Facebook contributes 23,000. The church has no tracked TikTok presence. The YouTube channel was publishing as recently as June 10, 2026, with about 90 percent of the church's total online audience living on that single platform.

The 48.24 percent YouTube growth is the story. Sandals added roughly 164,000 subscribers in a year, the kind of run that usually traces back to a few breakout sermons or a deliberate shift toward search-friendly teaching content. That growth drives a velocity score of 50 and pairs with a breadth score of 82.5. The imbalance is the caution flag: Instagram at 35,447 and Facebook at 23,000 are small numbers for a church with half a million YouTube subscribers, which means the audience knows the content but not necessarily the church. Converting YouTube viewers into a multi-platform community is the next job.