UPPERROOM

UPPERROOM is a non-denominational church in Dallas, Texas founded by Michael Miller and his wife Lorisa. It started in 2010 as a small prayer meeting in a 5,000 square foot office space above a veterinary clinic in the Oak Lawn area. The prayer room never stopped. That commitment to continuous worship and prayer grew into a church, a worship label, and a global streaming audience that few congregations its size can match. Miller remains the senior leader, and the church is now one of the most recognized worship movements in the country.

UPPERROOM ranks 22nd in the index with an influence score of 71.6 and a total reach of 1,418,227 followers across three platforms. YouTube carries most of the weight: @upperroom has 842,000 subscribers and grew 8.23 percent over the past year, with content publishing as recently as June 8, 2026. The verified Instagram account adds 508,731 followers, and Facebook contributes 67,496. There is no TikTok presence, which caps the breadth score at 82.5.

What stands out is the durability of the model. UPPERROOM's product is long-form prayer and worship streams, content most strategists would call unwatchable by modern attention standards. The numbers say otherwise. An 842,000 subscriber channel built on hours-long sets is one of the most unusual audiences in the index, and it is still compounding at 8.23 percent a year. The half-million Instagram following gives the brand a second leg that most worship-stream channels never develop. The open question is TikTok. A church with this much recorded worship sitting in its archive is leaving its youngest potential audience unserved on the one platform where it has no account.